ART DIRECTION
Stuck for ideas? I have plenty!
GRAPHIC DESIGN
Need something built? There are heaps of tools in my toolbox!
LOGO DESIGN
Nothing gives a greater first impression than a strong logo… and I’ve completed hundreds!
BRANDING
Struggling to bring your identity all together? No problems!
TYPOGRAPHY
All those available fonts giving you headaches? I can provide affective solutions that appeal!
PHOTOGRAPHY
Takes more than just pressing a button. Let me style, shoot and even retouch images!
With over 25 years experience in Graphic Design, including 10+ as an Art Director... I have a real passion for creative and making my ideas stand out from the crowd.
I have always endeavoured to cater to my clients’ business and marketing objectives and provide great UX/UI and these days, that covers a very broad spectrum.
I have produced creative concepts throughout my career that deliver a clear brand positioning. A position that can be uniquely owned in any product or services category. I then build that brand to creatively communicate their story across multiple communication platforms.
Brand identity. Advertising. FMCG. POS. Web Design. Digital. Social. Sales Promotions. Logos. Typography. Packaging…that’s always been my focus.
By utilising my experience, and at times, a team of seasoned professionals, I have effectively built a portfolio that I’m very proud of. Whilst most of the time I wear multiple hats, there are many occasions when I have utilised category experts to help deliver a clients’ vision.
Experience
2021 – 2024 Senior Creative/Marketing Coordinator – OLG Office
Remotely managed and oversee all necessary collateral from the creative studio, (based in the Phillipines) and assist in driving local marketing strategies and ultimately executing all required content for the sales team.
2019 – 2020 Art Director/Senior Designer – The Company We Keep
Create Print and Digital collateral for the Salesforce Sydney World Tour 2020.
2012 – 2019 Senior Art Director – BrandMarque
Incorporate and explore client briefs and objectives to produce effective creative concepts from initial idea to final implementation across multiple mediums.
Supervise projects with multiple Creative and Accounts team members to develop collateral to be executed to print and digital specifications.
Commission and oversee completed artwork from Film Production, Illustrators, Web Developers, Photo Re-touchers, Animators, Copywriters and Media Partners to produce final creative work that fits the required client brief.
2007 – 2012 Senior Designer – BrandMarque
Liased with Creative Directors, Art Directors, Account Directors/Managers, Graphic Designers, and Printers to generate daily marketing collateral, oversee final print production and finished art necessary to produce completed promotional material across numerous communication mediums.
1999 – 2007 Senior Designer / Prepress & Finished Artist – Picasso’s Colour
Worked closely with Advertising Agencies, Creative Studios, Freelancers, Photographers & Printers, I was responsible for delivering high quality finished art in order to produce final press files appropriate for offset and digital press production.
1996 – 1999 Designer/Art Director – Hot Buttered Surfboards
Started as Junior Designer, producing decals/logos for surfboards, bodyboards and clothing production.
Promoted to Art Director in 1997, and responsible for producing the entire seasonal creative for surfing hardware, accessories and clothing.
Education
B.A. – LITERARY/MEDIA STUIDIES
University of Western Sydney – Nepean
ASSOCIATE DIPLOMA – GRAPHIC DESIGN/PHOTOGRAPHY
University of Western Sydney – Nepean
Key Skills
Adobe Creative Suite – Illustrator, Photoshop and InDesign
Team Management
Photography
Account Management
Marketing Coordination
Career Highlights
At 25 years of age, I was the youngest Art Director appointed in Hot Buttered Surfboards 25 year history.
Gold Medal – 2015 + 2016 Australian Packaging Design Awards – Creative Food Solutions – Sous Vide Ready Meal Range.
Implementation of InDesign ‘Action Scripts’ for Angus & Coote monthly catalogues.
Remote team management (from Sydney) of OLG Office creative department based in the Philippines
References
Peter Morris – BrandMarque – Founder / Creative Director / Copywriter – 0411 624 624
Jason Paffas – Cottage Thinking – Founder / Creative Director – 0401 039 600
Brenden Leach – XPO Brands – Senior Designer / Finished Artist – 0415 570 145
Jared Hale – Riddle Creative – Founder / Owner – 0412 643 360